It is a move that shows how the trend has starting to gain momentum (read the article for previous attempts of using user generated content for advertising).
The adverts speak for themselves:
Thursday, November 23, 2006
Left, right and center
"In a risky experiment, Chevrolet asked Web users to make their own video spots for the Tahoe. A case study in customer generated advertising."
It is a move that shows how the trend has starting to gain momentum (read the article for previous attempts of using user generated content for advertising).
The adverts speak for themselves:
It is a move that shows how the trend has starting to gain momentum (read the article for previous attempts of using user generated content for advertising).
The adverts speak for themselves:
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