Seems that the "free" kid is going to be really though competition for anyone, all you seem to need is a freeview box that connects to a DOCSIS or an ADSL and you can get VOD from the line and all the broadcast from the air ... seems that a lot of IPTV companies are moving into delivery in that direction but from the opposite end - try to build around ADSL or cable (DOCSIS) and then realize that it is not really that economic to broadcast over that network (maybe the latest versions of DOCSIS are, still you require a lot of bandwidth available when you could get it for free via the air).
We'll see how the contenders do !
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