P2P is an important player for distribution. See BitTorrent, and how it partners with TV and Movie Companies in order to help distribute video-on-demand films and shows how investors see it as a potential (cheap!) delivery mechanism ("We’ve just got word that BitTorrent Inc is going to be getting a massive amount of funding from Accel Partners and Doll Capital Management to the tune of $15-25 million. This is still unconfirmed, but two separate and reliable sources have provided us with the same information. We contacted Ashwin Navin regarding the matter. He told us that there were no fundraising announcements at this point.").
Not to forget The Venice Project by the founders of Kazaa and Skype - now owned by eBay - ("We're working on a project that combines the best things about television with the social power of the internet - a project that gives viewers, advertisers and content owners more choice, control and creativity than ever before.")
Telecommunications providers can always mitigate costs; give the studios with service assurance; and provide better manageability of the traffic by using appliances like BlueCoat (cacheFlow) or CacheLogic.
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