It is a 32% that didn't exist 36 months ago - the potential to "evangelise" the 67% is around simplicity and usability - the more the association with complexity around computer navigation, the harder the challenge to converge.It is not difficult to see that the next generation (next 5-10 years) are already more online than the rest of the age groups:
"Comedian Ricky Gervais, whose audio and video podcasts have become hits on the web, said amateur video would never replace TV - but broadcasters would harness the power of the Internet." It is an interesting quote, no one would have thought 20 years ago how many "reality TV" (not like big brother but like home/CCTV/police videos) programs would populate the broadcasters channels - think of how 24 and Lost, sketched are the mixture between a "reality" and a "normal" show/series. Television is changing - quotes about computers, mobiles and the Internet have shown how it is difficult to tap the power of the next big thing ! Takes vision to achieve that. Amateur video will not replace "TV" (I assume he's referring to traditional schedules), it will transform it - programs will appear in linear (broadcast), non linear (on demand0, but specially in "adaptable" fashion (recommendations, etc) - a channel that is unique to what I have seen and what is my current mood and trend of view.
We'll have to wait and see if Ricky is not only comedian but a clairvoyant :)
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